How Does a Real Estate Agent Add Value to a Transaction
Posted in Adding Value to the Client by Doug on December 4th, 2008 This will be one in a series of posts on how an agent adds value to a real estate transaction.
Almost all of the information available to agents is available to buyers and sellers on the internet. This creates what I call the super empowered client who at the first meeting often arrives with much of the same data as the agent.
This changes the role of the agent from the provider of information to the person who explains its use. It is in knowing how to turn the available information to the clients advantage that the agent steps in to help.
The value add here is knowledge, or the ability to take data, statistics, and pricing information and turning them into actionable decisions.
